COVID-19 Health Communication Playbook

Combating COVID-19 Vaccine Mis/Disinformation in Vulnerable Populations

What is the Playbook and why does it matter?

This resource was developed to help public health communicators to better understand and navigate the dynamic landscape of communication about COVID-19 vaccination in vulnerable communities. In particular, the playbook incorporates best practices to monitor and combat misinformation and disinformation related to the COVID-19 vaccine.


The Problem with Mis/disinformation

Mis/disinformation about the COVID-19 vaccine can increase vaccine hesitancy among vulnerable populations.

Misinformation is false information that is spread, regardless of whether there is intent to mislead.

Disinformation is deliberately misleading or biased information; manipulated narrative or facts; simply propaganda.

How to Use the Playbook


The playbook is designed to allow you to easily jump to sections of interest.

A printable companion worksheet  can help you document your thoughts in each section of the playbook. You can use the completed worksheet as you plan with your teams and communities.

Several resources are included throughout the playbook, and also summarized on our Resources page.

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