Social Listening
Social media has helped to promote access to important health information, but it has also created great challenges. The spread of mis/disinformation online excludes scientists, experts, and healthcare workers from key conversations and can erode trust. Social listening is the process of tracking mentions of certain words, phrases, or complex queries across social media and the web, followed by an analysis of the data.
Mis/disinformation about the COVID-19 vaccine can increase vaccine hesitancy among vulnerable populations. But how do you tap into mis/disinformation spreading online, and what can you do about it? This section provides an overview of two tools, The Social Integrity Platform and SQUINT.
On this page:
The Social Integrity Platform provides a topic and manipulation detection service to characterize evolving mis/disinformation narratives across online and social media platforms.
These narratives are captured, analyzed and reported at the national level. Reports can also be augmented with analysis at the state and county levels.
SQUINT™, a free-to-the-public social media crowd-sourcing app, provides a fast, reliable way to report and counter mis/disinformation that could keep the public from getting the correct information. SQUINT allows crowd-sourced users to report on mis/disinformation and receive rapid alerts on emerging hot topics and topic decline. SQUINT can help state and county officials maintain public trust and confidence in their efforts to battle COVID-19. SQUINT analytics provide a broad analysis of what’s happening in a jurisdiction and across the national landscape. SQUINT, a free-to-the-public social media crowd-sourcing app, provides a fast, reliable way to report and counter mis/disinformation that could keep the public from getting the correct information.
SQUINT offers users rapid alerts on emerging hot topics and topic decline, which can help state and county officials maintain public trust and confidence in their efforts to battle COVID-19.
Learn more about the Social Integrity Platform and SQUINT™ using the links above, and jot down themes that may be impacting your community. Then visit the next section, Audience Analysis, to gather more context for your communication efforts.
