COVID-19 Health Communication Playbook

Combating Vaccine Mis/Disinformation in Vulnerable Populations

What is the Playbook?


This resource was developed to help public health communicators to better understand and navigate the dynamic landscape of communication about COVID-19 vaccination in vulnerable communities. In particular, the playbook incorporates best practices to monitor and manage misinformation and disinformation related to the COVID-19 vaccine.

Misinformation is false information that is spread, regardless of whether there is intent to mislead.

Disinformation is deliberately misleading or biased information; manipulated narrative or facts; simply propaganda.

The Problem with Mis/disinformation


Why does it matter?


Mis/disinformation about the COVID-19 vaccine can increase vaccine hesitancy among vulnerable populations.

Combating Mis/disinformation in Vulnerable Populations


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